KooShoo – The Lab Organics

KOOSHOO is an Australian-owned brand headquartered on Norfolk Island, where co-founder Rachel’s family has lived for seven generations. Sustainability isn’t a trend here—it’s a way of life. In the unique Norf'k language, “KOOSHOO” means “feeling good,” reflecting the pride and responsibility Islanders feel for their home and environment. Founders Rachel & Jesse created KOOSHOO to inspire small changes that make a big impact. Starting with hair accessories, they've reimagined everyday essentials to be stylish, sustainable, and ethical. From the world’s first plastic-free hair ties, their products are made with organic materials and Fairtrade-certified practices that you can trust. Every product comes with a story of care, transparency, and respect for people and planet