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The Ecru was kept completely natural so that it would pair back with all of our other designs. The stripe weave has been loomed to create a raised, thick texture while keeping a classic appearance. Limited Edition 100.
All of Loom towels are made sustainably and ethically in a small Turkish community.
They are slowly woven by hand on old shuttle-looms, keeping with traditional craftsmanship.
They can literally last for decades if cared for properly, in fact the more you use and wash them, the softer and more absorbent they
Gentle machine wash cold or warm with a natural, plant based laundry detergent, separate from items that may catch on loops or tassels. Avoid fabric softeners and harsh detergents, as they reduce absorbency. Line dry for best results. If desired, tumble dry on the lowest heat setting; do not overdo it as the heat from the dryer can damage the integrity of the cotton.
We recommend a one-time 24hr cold water soak prior to first use, hang to drip dry. This will help expand the cotton fibres ensuring a high absorbency.
If any cotton loops become snagged, do not pull on them. Simply cut off the excess strands.
100% GOTS certified organic cotton and dyes give a beautiful softness against your skin while the intricate, double-loop weave lends extra absorbency and plushness.