'I think that I have always loved the mysterious, different, expressive world that is beauty...
...Clothes, perfume, skincare, colors: anything that brings well-being and self-esteem. As a girl, I would sit at my mother's dressing table and try all the creams, powders and perfumes that she used to mix, using her trailblazing cosmetic recipes. I would listen to her carefully, loving every moment. When I finished my studies, I joined a little perfumery company in Limoges, Shop 8. At the time, I had no idea that I would meet the future father of my children and that a tremendous story had begun to be written. As our company grew and developed, we bought Sephora from the Boots group, keeping only the name, and set up the new concept of a self-service perfumery. In late 1996 we opened on the Champs Elysées, which was both the culmination of our work and the beginning of the end, as Dominique decided to step down when he turned 50.
The business was acquired by LVMH in 1997. After our new baby together, we gradually began to have more time for ourselves, and I started a new chapter – this time on my own – at the workshop on the rue Mouffetard in Paris. This time, it was about a new, different way of using perfume, a light, easy ritual that combined the origins of perfume with modern femininity. It is not about just scenting the skin, but rather giving perfume a new identity, a soul of its own, and trying new things, researching, finding new paths to knowledge that have never before been explored.
For a new adventure, a new name: "Crazylibellule and the Poppies", as well as a transformation from the traditional bottle to the very first "caress of perfume". Crazylibellule and the Poppies travels the world from its base in Belleville, again in Paris. A rather extraordinary bouquet of 28 fragrances, created and introduced into Europe, Asia and America.. Personal circumstances brought the story to a close.
After any upheaval always comes the desire to create, to innovate, to gather together what is left – resilience. I reinvented myself through a new adventure, reinforcing the Crazylibellule heritage by doing something different to make it even more evolved, stronger and more mature. In 2014 I decided to partner with UPPERSIDE, a French family business, who would act as a solid and equal partner in my new business venture.
Together, we would be able to evolve, develop and move forward. And so, the brand Sabé Masson « La Maison du Soft Perfume »,was born. With the first "fragrance with a thousand virtues", this would be a new Parisian perfume house, rich in unique expertise and remarkable in its difference. It was not long before we opened our first boutique in France'.
The Sabé Masson Design studio, in the heart of Paris, is a hive of activity. The creative team reviews hundreds of options, from the designs and colors of forthcoming collections and new fragrances to the most delightfully natural and innovative compositions for the skin: new alchemy, new galenic formulas and the stories behind all these sensations. "Sabé Life Style" pieces to enhance our daily life, functional, useful objects, and beautiful "Sabé Lieux de Vie" home scents are all currently being developed. Take care of yourself, of your scent trail, of your skin – of everything that makes you unique.
April 2015 saw the opening of the first "Maison du Soft Perfume" in the Haut-Marais in Paris, a place that embodies our world and invites our visitors to discover and learn more about different olfactory and cosmetic combinations. The story has only just begun, and we very much want to share our world, and our future, with you.