Sustainability has always been part of Haeckels’ philosophy and, as we’ve developed as a brand, it has only become more and more entwined with what we do; as we branch out into new territories, we strive to implement the same care we have in our home town of Margate, and raise the same awareness about the fragility and value of the ocean.
This wasn’t planned: it arose from a desire to share Haeckels with other people; to enthuse them about the health-giving properties of the sea; to raise awareness about natural products that are every bit as effective as chemical-derived alternatives. Seaweed hydrates; it’s rich with valuable vitamins, minerals and amino acids; it’s anti-bacterial, skin rebuilding and anti-inflammatory; it’s all-natural, and all around us. Under licence, we harvest it by hand from the beach just steps away from our shop.
We live and learn together. Our affiliated lab carries out full assessment and stability tests, but before that our products go through an honest, real-world formulation trial. We use them ourselves, comparing, collaborating and re-examining until we discover the perfect solution. Sharing extends to everything we do, including our concerns not only for our local coastline but oceans across the globe